<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Karmængine &#187; website optimizer</title>
	<atom:link href="http://www.karmaengine.com/tag/website-optimizer/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.karmaengine.com</link>
	<description>Scrums, agile development, analytics, SEO, and general commentary from a product owner</description>
	<lastBuildDate>Thu, 22 Apr 2010 08:13:59 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.9.2</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>Techie Guide to the Google Website Optimizer</title>
		<link>http://www.karmaengine.com/gaac3/techie-guide-to-the-google-website-optimizer/</link>
		<comments>http://www.karmaengine.com/gaac3/techie-guide-to-the-google-website-optimizer/#comments</comments>
		<pubDate>Thu, 26 Feb 2009 10:03:38 +0000</pubDate>
		<dc:creator>Jacob</dc:creator>
				<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[website optimizer]]></category>

		<guid isPermaLink="false">http://www.karmaengine.com/?p=46</guid>
		<description><![CDATA[There&#8217;s just been quite a nice release from Google about the Website Optimizer.
There&#8217;s a link to the document in PDF format on the right.
A brief look at the contents:
Forward
Prerequisites
Future Compatibility
Updates and Revisions
How Experiments Work
A/B Experiments
Detailed Explanation of MVT Experiments
The Conversion Page
Setting Up Experiments
Background
Standard Experiments
Non-Standard Experiments (Testing Static Content) 
Background
Setting up Multivariate Tests
Experiments with Dynamic Content [...]]]></description>
			<content:encoded><![CDATA[<p>There&#8217;s just been quite a nice release from Google about the <a title="Google Website Optimizer" href="http://www.google.com/websiteoptimizer">Website Optimizer</a>.</p>
<p>There&#8217;s a link to the document in PDF format on the right.</p>
<p>A brief look at the contents:</p>
<p><strong>Forward<br />
Prerequisites<br />
Future Compatibility<br />
Updates and Revisions<br />
How Experiments Work</strong><br />
A/B Experiments<br />
Detailed Explanation of MVT Experiments<br />
The Conversion Page<br />
<strong>Setting Up Experiments</strong><br />
Background<br />
Standard Experiments<br />
<strong>Non-Standard Experiments (Testing Static Content) </strong><br />
Background<br />
Setting up Multivariate Tests<br />
<strong>Experiments with Dynamic Content </strong><br />
Background<br />
Option 1 &#8211; Use a MVT experiment and custom JavaScript<br />
Option 2 &#8211; Use an A/B experiment.<br />
Advanced Stuff<br />
<strong>Other Advanced Stuff</strong><br />
Segmenting traffic</p>
]]></content:encoded>
			<wfw:commentRss>http://www.karmaengine.com/gaac3/techie-guide-to-the-google-website-optimizer/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
