Google Analytics Individual Qualification

Announced for general release on the 3rd of March, 2009, the GA IQ test is said to be an essential and compulsory test for all Google Analytics Authorized Consultants. At least two members of each GAAC company must sit and pass the examination, with failure meaning review of the GAAC licence.
But wait – it seems [...]

Techie Guide to the Google Website Optimizer

There’s just been quite a nice release from Google about the Website Optimizer.
There’s a link to the document in PDF format on the right.
A brief look at the contents:
Forward
Prerequisites
Future Compatibility
Updates and Revisions
How Experiments Work
A/B Experiments
Detailed Explanation of MVT Experiments
The Conversion Page
Setting Up Experiments
Background
Standard Experiments
Non-Standard Experiments (Testing Static Content)
Background
Setting up Multivariate Tests
Experiments with Dynamic Content [...]

GAAC: My views

(This post is satirical)
Well, here’s my opinion on the majority of the Google Analytics Authorized Consultants.
Put it this way: If Google stuck a needle and thread up their bum, a GAAC would be the first person walking around with freshly darned socks.
My gripes go further than that.
Why does every new GAAC feel they have [...]

Google affiliate programme

Well, Google has launched it’s own affiliate program.
Briefly, you can find out about it on the Google Affiliate Network homepage.
I’ve signed up, but am yet to receive my confirmation. But I can say this – It’s Google. It’s going to be good (not talking about morality here, of course…).